How the TikTok Business Ad Platform works - digital marketing

How the TikTok Business Ad Platform works? The TikTok For Business platform is a sub-platform from TikTok that was introduced in 2020. The aim is to help companies consolidate their brands through marketing, creating campaigns and corporate content on TikTok's social network.

The use of TikTok For Business has required a large investment since then Your prices are high compared to other platforms like Instagram or Facebook, but for many it is worth it because of the large number of users that this platform has. We invite you to continue reading so you know how this ad platform works.

What types of plans are there in the TikTok business?

TikTok is a platform with more than a billion users that is gaining popularity every day. In 2020, this platform announced that advertising could be created through TikTok For Business and TikTok Ads Manager. Thanks to this, large brands have published their services and products on this social network.

If you want to apply your company on this platform, you should first know how much you should invest, The plans that exist in the TikTok business are:

1. Takeover notices: The cost is $ 50,000 a day.
2. Topviews Ads: These are 60-second videos. The cost of 7 million impressions is $ 65,000.
3. In-feed video: These are 15-second videos that can be viewed for 24 hours. The cost of $ 3.5 million impressions is $ 25,000.
4. Hashtag Challenge: The cost to 10 million users is $ 100,000.
5. Branded Effect: is an ad with 2D effects. The cost is $ 45,000 for 30 days of use.

What are the ad formats that I can configure on this platform?

Advertising on TikTok can help your company grow. There are various ad formats on this platform. How the TikTok Business Ad Platform works.

Trademark takeover notices

It consists of promotions that Users can see on the app home page They can also be displayed on the entire screen in the "For you" user area and contain hashtag challenges or links from your brand. The duration of these displays varies, static images last 3 seconds and videos last from 3 to 5 seconds.

This format has the Limitation of one grade per user and day. This ad format is more expensive than the others.

In-feed videos promotions

These promotions are displayed in the feed 'For You' and last up to 60 seconds, resembles Instagram stories. This format is characterized because users like it, comment, share ads and even follow the brand. Music can be used when creating videos. There are three action models in this format:

• CPC (cost per click)
• CPM (costs per thousand impressions)
• CPV (cost per ad)

This type of ad is most popular because creating an ad is not complicated and offers a variety of content generation templates and the application automatically manages campaigns.

Products with brand effects

Branded Effects are augmented reality filters and the perfect option to improve brand messages. Advertisers can create stickers, filters, certain effects, exclusive gestures and QR, these ads Promotion of user participation Encourage the contents of the filters to be used.

You can use it alone or in combination with other formats such as the hashtag challenges. You can also find these filters on other platforms such as Instagram or Snapchat.

How do I create an advertising campaign in TikTok Business?

The first thing you should do is create an account in TikTok Business. The registration process is quick and easy. To create your campaign, you need to do the following:

1. Go to the TikTok ad window.
2. Click the "Campaign" option that you see at the top of the screen.
3. Then click on "Create'.
4. Decide the goal of your campaign: Scope, web traffic, conversions, application download.
5. Give your campaign a name.
6. Now you have to set the budget of your advertising campaign. You have the option "Daily budget" or "Total budget'. The minimum budget for a campaign is $ 500.

The next step is to set up the campaign ad group. You have to configure:

1. Action type: If you want to redirect users to your website or download your app.
2. Location: You have to choose whether you want to appear on TikTok or related applications such as BuzzVideo, Pangle, NewsRepublic. These settings cannot be changed after the ad group has been created. If you don't know which one is best for your brand, you can choose the automatic option, so the platform decides where to place it, to get better results.
3. Segmentation: In this option you have to select the users you want to target based on their age, Your country or region, interests, the device you use.
4. Budget: Select the daily budget for your ad group, the data on which this ad should be active, and whether it should be displayed at certain times or all day.
5. Delivery time: This option tells TikTok how the budget should be used up. You can choose between "Standard" or "Accelerate'.

Finally, design and above all the ad you want to advertise.

1. Ads can be horizontal, vertical or square videos or pictures.
2. Choose a striking name that matches your brand or service.
3. Add a text to the ad explaining that you are advertising. You can use up to 100 characters.
4. Motivate the user to take action when viewing your ad, how to install an app or make a record.
5. You must place the URL of your website.

The TikTok platform offers a creation tool called 'Video Creation Kit' that contains templates Videos and images that allow you to personalize your ad using existing images also offer 300 free music templates to make your ad more interesting. How the TikTok Business Ad Platform works?